pitch


Our target audience is the teenage population, predominately teenagers that are fans of rap music. In the logo, there is a sense of money. We used this idea of money because rap artist in the USA tend to rap more about money and things they like to spend it on. Deadly Serious A2 Media Studies Coursework: First 5 seconds have a black BMW with a customized number plate. This gives the feeling of the Hip Hop scene. It then cuts to a shot of the person getting a text message saying ‘Time to get serious.’ This all happens before the music starts and it immediately establishes a genre and an impression of the main character appearing in the video. An underground rap artist, trying hard to make it big. The general feel for the video is the main character is recording his song whilst rapping it down the camera. There are a couple of good shots included in the film, but bad ones, for example, the editors sped things up unnecessarily and it made the video feel a little amateur.