Apple Mac adverts 2 and 3

1) The first advert is about a PC and a Mac and that the PC can run Windows but the Mac can run both Apple software and Windows software. This is told through the two characters on the screen who have a debate about which is better, Mac or PC. The idea of this advert is too inform consumers about the fact that a Mac can do the same as a PC that run Windows and more. The advert tells us that if you buy a Mac you will not need to buy anything else as you will be able to use windows on the computer and all the applications that come with it. If you buy a PC then you may have to buy a Mac of you want to do certain tasks as only Macs will have the functions to do this or they may have better software for you too use.

Apple has used a known actor for the advert. They have used Justin Long as the Mac who is the younger and better known of the two actors. This is used to show that Macs are newer and are maybe better and more useful than PC's. The PC is played by John Hodgman who is a author actor and humorist. He is older which may be trying to show that PC's are older and as the actor is not as well known that maybe PC's are not as useful and Mac's.

The advert is also on a white background and white is the colour that Mac's come in. This could be used to help show the consumer everything on the screen and that Mac's can help you do everything. The advert is trying to get the consumer to buy the Mac product by saying that is it better than a PC.

2) In this advert the two actors are asking each other what they are going to do with the day. Justin Long who is playing the Mac is in a Mac box which is white. He then sais what he is going to do with his day which is already all on his Mac after it is ready to use. The means he has no hassle before he has to do what he wants to do. John Hodgman who is playing the PC states that he has a lot to do before he can start to use the products and do what he wants to do. This is because he will have to buy much more software and read and learn how to use it before he can start. The other actor leaves and it is stated that the PC you will need more than one box. This will take more time for people. This will also cost people more money on top of whatever they have played for their PC.

This tells us that the PC is a lot more hassle than if you buy a Mac and the PC does not come with everything installed and purchased for like a Mac. They have used this advert to show the ease of using a Mac over a PC. This should get more consumers to buy the product as lots of people will not want as much hassle as is need if you buy a PC rather than a Mac.

The advert overall tells us that Mac's are easier than a PC is.