Wednesday 26 September 2012






Parts of a newspaper:




Masthead
The title of the paper which is at the front and usually very large so that the user can identify which paper they are using. It helps you too make your choice on which type of newspaper you want.








Banner
A wide headline extending across the entire page. This tells you what the main story of the day will be about.





Headline
The headline of a story which can be used to identify what the story is about. This gives a short overview of what will be told and try's to draw the reader in to the story.












Subhead
Underneath the headline which can be used to give you more information on the story. Lines of type often bold, used to divide text into smaller text. After the headline gives a rough overview of what you will be reading.








Byline
This is used to identify who has made the article. If you are looking for specific people who write articles then this can help you.









Jump line
The turn over too part of the page which is on the front page of most newspapers. Can be used to tell you where you will need to go to finish off a story.








Caption
A sentence or two which tells you what a picture is about. Is used to usually identify who is in the picture and tell you what is happening in it. It is also trying to tell you what the picture is meant to show.








Column
A part of the text which has the text in of the story. Several can be use on one story if it is a big story with lots of information in it. Used to keep paragraphs in and break up text.









Gutter
The small space between two columns that can be on different pages, used to break up text columns.







Rule
A printing term for a straight line, usually produced with a roll of border tape.







Copy
The text of a story. Tells you about what happened.








Graphic
A picture on the story usually used to show something about the story. Can be used to make the page look more entertaining to the reader.






Monday 17 September 2012

Mise en Scene is a french word which is used to describe the aspects of theatre and film productions. These include: compesition, lighting, camara angles and colours.

Establishing Shot sets up the context for a scene by showing the important figures and objects. This is also a shot which is usually taken at great distance. Can be used to set the scene in a film and show lots of the areas that the film may be in. 




Long Shot is used to show an object or figure and put it a surroning area. This can also be known as a wide shot. You can see everything in the shot and can get to see the whole shot. 

04 BR Still



Mid Shot  is shot from a medium distance so that is is not too far away but close enough so that you can see what you want. You can see everything you need too. You can see some definition on the screen but not as much as a close shot.

05 BR Still



Close Shot shows everything very closely and makes everything look very close. The shot can show the detail of what is happening and help yo to look at the screen. You can see lots of definition on the screen. 





Point of View Shot shows what the character is looking at or something from their perspective. They can let you into the eyes of whoever or whatever you are watching. You can see the world from their eyes. It lets you get good definitions. 




High Angle Shot or otherwise known as a birds eye shot is taken from above looking down on something or someone. This can be used o make someone look bigger than they are and make some people look small compared to others.

10 BR Still

Low Angle Shot is taken by looking up at something. They can be used to make people look ominous and bigger than they are. They can also make people look like the big bosses and as if they are better than some other people.

09 BR Still


Monday 10 September 2012

Apple Mac adverts 2 and 3

1) The first advert is about a PC and a Mac and that the PC can run Windows but the Mac can run both Apple software and Windows software. This is told through the two characters on the screen who have a debate about which is better, Mac or PC. The idea of this advert is too inform consumers about the fact that a Mac can do the same as a PC that run Windows and more. The advert tells us that if you buy a Mac you will not need to buy anything else as you will be able to use windows on the computer and all the applications that come with it. If you buy a PC then you may have to buy a Mac of you want to do certain tasks as only Macs will have the functions to do this or they may have better software for you too use.

Apple has used a known actor for the advert. They have used Justin Long as the Mac who is the younger and better known of the two actors. This is used to show that Macs are newer and are maybe better and more useful than PC's. The PC is played by John Hodgman who is a author actor and humorist. He is older which may be trying to show that PC's are older and as the actor is not as well known that maybe PC's are not as useful and Mac's.

The advert is also on a white background and white is the colour that Mac's come in. This could be used to help show the consumer everything on the screen and that Mac's can help you do everything. The advert is trying to get the consumer to buy the Mac product by saying that is it better than a PC.

2) In this advert the two actors are asking each other what they are going to do with the day. Justin Long who is playing the Mac is in a Mac box which is white. He then sais what he is going to do with his day which is already all on his Mac after it is ready to use. The means he has no hassle before he has to do what he wants to do. John Hodgman who is playing the PC states that he has a lot to do before he can start to use the products and do what he wants to do. This is because he will have to buy much more software and read and learn how to use it before he can start. The other actor leaves and it is stated that the PC you will need more than one box. This will take more time for people. This will also cost people more money on top of whatever they have played for their PC.

This tells us that the PC is a lot more hassle than if you buy a Mac and the PC does not come with everything installed and purchased for like a Mac. They have used this advert to show the ease of using a Mac over a PC. This should get more consumers to buy the product as lots of people will not want as much hassle as is need if you buy a PC rather than a Mac.

The advert overall tells us that Mac's are easier than a PC is.